

In 1930, artist Fred Mizen painted a department-store Santa in a crowd drinking a bottle of Coke. The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast. The Coca-Cola Company began its Christmas advertising in the 1920s with shopping-related ads in magazines like The Saturday Evening Post. Santa Has Been Featured in Coke Ads Since the 1920s Here, a few other things you may not have realized about the cheerful guy in the red suit. Nast continued to draw Santa for 30 years, changing the color of his coat from tan to the red he’s known for today. In fact, when Civil War cartoonist Thomas Nast drew Santa Claus for Harper’s Weekly in 1862, Santa was a small elflike figure who supported the Union. He has donned a bishop’s robe and a Norse huntsman’s animal skin.

In fact, many people are surprised to learn that prior to 1931, Santa was depicted as everything from a tall gaunt man to a spooky-looking elf. The Santa Claus we all know and love - that big, jolly man in the red suit with a white beard - didn’t always look that way.
